NEVER BE AVERAGE

For over 3 years now, Brandgasm 101 has been helping modern business owners get a secret leg up in the online space by helping them to:

  • Transform blah, so-so websites into brilliant, eye-popping design + copy
  • Look and sound like the fun brand that they are
  • Learn how to create a cool, fresh, modern vibe their customers will love
  • Entice more of the perfect clients (the ones you don’t dread)
  • Instantly convert more visitors into HELL YES buyers
  • And sell 700% more (like one Brandgasmer did—read her story below!)
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When you give your business a Brandgasm, you’ll:

  • Learn simple design principles & tricks that will help you not only select the perfect look & feel for your business and brand, but even use Photoshop to bring it to life (don’t worry—we’ll teach you!)
  • Write magnetic website copy that pops out from the sea of sameness and gets you SEEN, loved & desired
  • Make your website do its one job: sell for you!

See a preview of the course here:

The best part? This course was made with love specifically for beginners. Even if you have no idea what a tagline is, and you can't doodle a stick figure to save your life, Brandgasm 101 puts you in the driver's seat – so even if you aren't sure if a business idea is going to work out, and you don't want to spend the thousands of dollars to hire professionals, you can still look like a professional – and make money like one, too. No creativity required – just learn the basics and you'll be surprised by what you can do!

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What will this do for my business?

In this course, Brandgasm 101 will:

  • Teach you how to use your voice as a weapon
  • Show you how to use color & design to finally look the part (without all that website shame)
  • Allow you to test out your business idea first—before investing the $5,000+ in the professional design or copywriter
  • Put you in the driver’s seat (because there’s nothing more awful than waiting on other people to get things done before you can do your part)
  • Give you the opportunity to get that side hustle off the ground today
  • Give you control over your brand, your business, and your image (first impressions ARE everything)
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WHO

Hi, I'm Ash Ambirge and here are 5 fun facts about me:

1. I’m the CEO & founder of the most irreverent business website on the internet, The Middle Finger Project, which is actually a registered trademark under the United States Patent & Trademark office. Giving out my business card can be a slippery slope.

2. I've won webby awards for best business blog (alongside Mashable, CNN Money & Hubspot) and most recently, a Communicator Award for Innovation in Copy & Website Writing.

3. Seth Godin once sent me an email, with the subject line, “I want to give you a testimonial.” Inside, he wrote, “I’m a fan. You’re a voice of originality in a world too little of it.” Turns out, that same voice eventually got me signed with Writer’s House NYC Literary Agency, who, among representing authors like Jonathan Franzen (and Godin himself), also sold the film rights for Twilight, and everybody’s favorite tear jerker: A Fault in Our Stars. I’m coming for you, Hollywood!

4. One of the biggest questions I get asked is: Where’s the line between personality and unprofessional in writing? I hope Brandgasm 101 will help you answer that for YOU.

5. When I get hired to copy for companies (like my long-standing client, Acuity Scheduling), the biggest compliment my words receive is always: GET OUT OF MY HEAD! Which means I’m not only doing my job, but it makes me feel like a super spy hero like Angelina Jolie in Mr. and Mrs. Smith. Don’t worry; inside Brandgasm 101, I’ll lend you my cape!

Hi, I'm Jamie Varon and here are 5 fun facts about me:

1. I’m the lead designer and founder of Shatterboxx, a boutique design company whose roster boasts badasses like Marie Forleo, Amy Porterfield, Laura Roeder, Chris Guillebeau, Penguin Books, The Bloggess, and Erica Jong. (Not to #humblebrag or anything…)

2. I started my design business back in 2009 because someone asked me to build them a website and I went, “okay!” and so a business was born. After a year of staying true to my own design style, it started to become a thing for people to want their sites to be Shatterboxx’d. You know you’re doing something right when people turn your business name into a verb!

3. I am a self-taught graphic designer and only started tinkering with Photoshop because I wanted to make my blog look pretty. (Seriously, I learned HTML because I wanted to hack my MySpace profile.)

4. As well as being a sought-after designer, I am also a prolific writer and, when I worked as a Senior Writer for Thought Catalog from May 2014-May 2015, my writing was read by over 30 million people. My writing has been published in The Huffington Post, Teen Vogue, Complex, Greatist, The Daily Dot, and New York Observer.

5. I am represented by Folio Literary out of New York and am in the process of realizing the dream I had when I was 6 years old: to be a published author. (I’m also a big fan of slash careers, which is why I love Brandgasm 101—because it gives you the opportunity to build all your different interests without shelling out tons of money to a creative team.)

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HOW

Sections 1 + 2: The Essentials of Design & Copywriting

The non-negotiable, must-know essentials of compelling design and copy. Because you wouldn’t shoot a gun without at least knowing the basics. Same same.

On The Design Side +

On The Design Side -

  • Jamie's personal design philosophy
  • The 6 essential, master-these-and-you-are-really-truly-good-to-go elements of design
  • 5 must-know design tips that'll improve your work tenfold
  • No-fail approach to creating your own color scheme
  • How to find the right colors for your brand
  • Quick & Dirty Guide to Color infographic
  • Typography 101: Crash course in how to use the best typography (hint: Times New Roman won’t cut it)
  • How to use white space to make your design go from amateur-hour to pro
  • Why balance matters and how to use it to your benefit. (Remember: there’s beauty in symmetry!)
  • What designers mean when they say “clean lines” and other jargon-y terms you can understand and use to sound really smart
  • What natural edges are and how to use them for big impact

On The Copy Side +

On The Copy Side -

  • The critical importance of compelling copy - what’s all the hoopdelah? Can’t I just write from the heart? (The answer: No.)
  • Good copy versus bad copy - and how to instantly recognize it (so you can learn and never make those same mistakes) (This, by the way, is a curse - you will never look at copy the same again.)
  • The non-negotiable, single most important thing that will transform your copy more than anything else – and my own repeatable, step-by-step formula for mastering it
  • The actual broken-down mechanics of compelling copy - you’ve learned how to identify it, but what actually makes it good?
  • How to use each element and apply it to any context, topic or industry to enhance your image, connect with your customers, and sell MORE

Section 3: How To Make An Amazing First Impression

Website headers, naming things, and impactful taglines. They’re the first thing people see, and they’ve got to make an impression. You want to be taken seriously? Give people a reason to take you seriously.

On The Design Side +

On The Design Side -

  • Use the above essentials of gorgeous design to make impactful, professional headers
  • Header layout and examples to help you get a head start
  • Learn how to accentuate your tagline, rather than leave it untouched and discarded
  • A no-holds-barred behind the scenes look at Jamie's thought process when creating headers
  • Screencast with step-by-step instruction on how to create beautiful drop shadows, bevels, and letterpress text
  • A texture file that includes hundreds of patterns to add detail to your designs
  • Photoshop template to help you get started making those ribbons you've seen everywhere, plus a screencast to help you use them!
  • A big pack of custom shapes plus how to use them in your designs

On The Copy Side +

On The Copy Side -

  • What makes for a memorable name?
  • Name brainstorming 101 - there is a trick to this, you know - and how to end up with at least 20 solid blog, business, service or product names (you won’t know which one to pick) (that’s a good thing!)
  • Why taglines are a non-negotiable piece of your marketing
  • And tagline writing 101 - How to write one that will instantly have our ideal prospects wanting more.

Section 4: How To Create a Sales Page That SELLS

From designing the DIY sales page elements – think buy now buttons, product badges, headlines, subheadlines, section dividers, testimonial boxes and more – all the way down to crafting sales page copy – from headlines to drool-worthy bullet points to calls-to-action and more, this week we’re teaching you how to get more sales. Period.

On The Design Side +

On The Design Side -

  • Learn how to use bevels, strokes, gradients, and drop shadows to transform a button from a flat, boring rectangle into one that demands to be clicked!
  • How to create amazing headline structures with only a few simple steps
  • Learn how to properly use headlines, subheadlines, and section dividers to provide easy scanning to your sales page
  • Create amazing, custom testimonial boxes. (Hint: the ones from the Photoshop shapes are done and done again.)
  • A no-holds-barred behind the scenes look at Jamie's thought process when creating the branding & sales page for Brandgasm 101
  • Includes templates!

On The Copy Side +

On The Copy Side -

  • A play by play of the most important copy elements your sales page has to have - and in what order to write them to make your job easier, make your copy stronger, and actually enjoy the process
  • The #1 thing you need to know about sales page copy before you write anything
  • Headlines - you know they’re important, but you cringe just thinking about them. We'll show you a formula for making headline writing WAY, WAY easier - and still come out with better headlines than anyone around. Fact.
  • The other elements of your sales page - what you need to get the job done. (With job being defined as converting the prospect into a customer – whether they pick up the phone, push a button, email you or do something else.)

Section 5: How To Build A Cohesive Brand

Making PDFs, business cards, and all other marketing materials look (and sound) pro. From eBook covers and keeping brand cohesiveness with your designs, to writing hooks and the most tempting of teaser copy, nothing about you will be plain Jane – or John – ever again.

On The Design Side +

On The Design Side -

  • Learn how to properly utilize the space on a business card to say what needs to be said without being cluttered
  • Learn the basics of product badges with an easy-to-follow screencast
  • Create headers for your documents that will look professional and catchy
  • Create covers that will have people clamoring to read your eBook
  • Use your cohesive brand to add a personal touch to every single document you send out
  • Includes templates!

On The Copy Side +

On The Copy Side -

  • What teaser copy is and when you need it
  • The secrets to coming up with a catchy hook that will not only get their attention, but elevate what you’re selling, make it feel fresh, and cause insta-desire
  • The step-by-step, plug-n-play process for taking the hook idea, and turning it onto a paragraph of teaser copy that you can use to promote yourself everywhere
  • How to write and deliver an attention-grabbing elevator pitch

Section 6: How To Leverage Social Media

Designing professional-looking Twitter backgrounds and Facebook cover images, and learning how to write effective profiles (read: ones that get clicked, and lead to more business) and social media updates. Let’s get ‘em talking.

On The Design Side +

On The Design Side -

  • How to create a cohesive brand across all your channels
  • How to make a unique and interesting Twitter background that demands followers the second they get to your page
  • How to create a Facebook cover image that isn’t cut off by that pesky avatar and says everything people need to know about what you’re about
  • How to create those beautiful custom social icons
  • Includes templates!

On The Copy Side +

On The Copy Side -

  • How to come up with just the right ingredients for being compelling with a few short words and sentences.
  • The one thing you should never say on your social media profiles
  • The one thing you must say if you want to get followers
  • Putting it all together + knocking it out of the park

Section 7: Website Essentials (Home Pages, About Pages, Service Pages, Opt-Ins and more!)

On The Design Side +

On The Design Side -

  • Screencast tutorial on how to add color filters to images and make them pop!
  • How to create those clever Pinterest-style quotes and get your social sharing on
  • Add a little bang to your website by creating a great favicon and give people a sneak of who you are before they've even landed on your website

On The Copy Side +

On The Copy Side -

  • Forget "finding your voice" – learn how to effortlessly tap into the one that's already there, attract the right people to your work, and then stop worrying so damn much (and focus on business, instead)
  • Learn the insider's trick to get people to actually enter their email address and OPT-IN – without uttering the word "newsletter" once. (Or ever, for that matter.)
  • The fine art of writing your home page copy - and what you should be writing, instead (hint: It's not about you.)
  • How to write an About Page (the most widely read page on any website) that gets people to instantly say, "Yes, THIS is exactly what I was looking for." And if they weren't looking for it? How to ensure they'll want a piece of you anyway.
  • And last but not least, how to write a Service Offerings page that gets people to BUY with just a handful of words. Listing out "Option 1, Option 2, Option 3" and prices is not doing you any favors. This is more psychological than you think.
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Last Chance to Buy the DIY Version of the Classic Brandgasm 101 Course at this price!

What happens after I purchase?

  1. You’ll be taken to a screen where you can instantly access the course
  2. Pause whenever you’d like; log-in again to resume anytime
  3. Reference over and over again anytime your brand & business needs to pop

In addition, you’ll get:

  • Prep materials to help you get started (including how to download Adobe Photoshop for FREE. Pro tip – ooh!)
  • All seven modules of the course, outlined above
  • Bonus #1: Access to a private Brandgasm Facebook group to get feedback on your work from fellow Brandgasmers
  • Bonus #2: recordings of the six Q&A calls we had during the first live Brandgasm course
  • Bonus #3: recording of the live Photoshop webinar that was hosted by Jamie & Ash

Each module contains approximately 2 hours worth of learning materials that you can work through at your own pace. We understand how busy you are, and that your time is precious, so instead of requiring you to show up for lengthy, live training sessions, you can expect to only receive exactly what you'll need to take control of your own brand for good. Course materials will include: screencasts, cheat sheets, tutorials, and PDFs that will be simple to understand and easy to integrate into your business right away.

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Buy Yourself a Classic Brandgasm for Just $199

Course Includes

$199
  • The full classic DIY version of Brandgasm 101, including all 7 modules to transform your brand from blah to brilliant
  • A big pack of easy-to-use, can’t-find-‘em-anywhere-else design templates to make creating explosively gorgeous things that much easier
  • Cheatsheets you’ll refer to again and again while you’re building your business
  • Bonus #1: Access to the Brandgasm Facebook group, a place where some Brandgasmers choose to post their designs and copy online for feedback
  • Bonus #2: Access to the six light 'n loose ask-anything conference calls that were recorded during the first live version of this course
  • Bonus #3: Access to the previously-recorded ask-anything Photoshop webinar where Jamie went over the basics of Photoshop + much more!
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Still Hesitating?

We know you work hard for your money. But we also know that you need to make your website work hard for YOU. Brandgasm 101 will pay for itself over and over again—and then some—with a dramatic increase in your visibility online, in the trust website visitors put in you, in your customer conversions, and in your client inquiries. You will make more money as a direct result of taking this course, and that’s a promise.

The best part?

We want you to take advantage of this last-time offer. We want you to rent our brains on the cheap, and get the benefit of the combined sixteen years of experience we bring to the table in making our websites & our work pop on the internet (and being super successful at it, if we do say so ourselves).

Option 1: Hire a designer & copywriter

$6,000 for a one time service to hire either a copywriter, or a designer, but probably not both. (Ash was actually just quoted $12,000 for design and $20,000 for development for another project her team is working on—eeek!)

Option 2: Learn how to do it yourself the easy way from Brandgasm 101!

Roll with us. Let us teach you our ways. Let us take you by the hand and show you what we know. Spend just $199 to learn our favorite DIY secrets to design and copywriting that will let you create exactly what you want, when you want it, forever. (Includes the sharpest personal insights, knowledge, tricks, and industry secrets from two industry leaders who have been known to charge $500 for one hour of phone consulting alone.)

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