What You’ll Learn

Each week, you’ll receive your lesson using any number of screencasts, videos, templates, cheat sheets, tutorials, and PDFs that will be simple and easy for you to power through. We understand your time is precious and we will only send you exactly what you need to learn at your own pace.

Weeks 1 + 2: The Groundwork

The non-negotiable, must-know essentials of compelling design and copy. Because you wouldn’t shoot a gun without at least knowing the basics. Same same.


  • The do’s and don’t’s of great design
  • How to properly use color to emphasize your brand, rather than detract from it
  • Typography 101: Crash course in how to use the best typography (hint: Times New Roman won’t cut it)
  • How to use white space to make your design go from amateur-hour to pro.
  • Why balance matters and how to use it to your benefit. (Remember: there’s beauty in symmetry!)
  • How to make simple non-boring designs that have big impact.
  • How to find the proper graphics to use (note: Google Images is not it.)
  • What designers mean when they say “clean lines” and other jargon-y terms you can understand and use to sound really smart.
  • The power of just a few pixels.


  • The critical importance of compelling copy – what’s all the hoopdelah? Can’t I just write from the heart? (The answer: No.)
  • Good copy versus bad copy – and how to instantly recognize it (so you can learn and never make those same mistakes) (This, by the way, is a curse – you will never look at copy the same again.)
  • The non-negotiable, single most important thing that will transform your copy more than anything else–and my own repeatable, step-by-step formula for mastering it
  • The actual broken-down mechanics of compelling copy – you’ve learned how to identify it, but what actually makes it good?
  • How to use each element and apply it to any context, topic or industry to enhance your image, connect with your customers, and sell MORE

Week 3: The First Impression

Blog headers, product banners, naming things, and impactful taglines. They’re the first thing people see, and they’ve got to make an impression. You want to be taken seriously? Give people a reason to take you seriously.


  • Use the above essentials of gorgeous design to make impactful, professional headers and product banners.
  • Learn small tweaks that add a big bang.
  • How to properly use the Photoshop styles panel to make your typography and images look crisp and pro. (Drop shadows are tricky, but we’ll give you the tips you need to master them.)
  • Learn how to accentuate your tagline, rather than leave it untouched and discarded.


  • What makes for a memorable name?
  • Name brainstorming 101 – there is a trick to this, you know – and how to end up with at least 20 solid blog, business, service or product names (you won’t know which one to pick) (that’s a good thing!)
  • Why taglines are a non-negotiable piece of your marketing
  • And tagline writing 101 – How to write one that will instantly have our ideal prospects wanting more.

Week 4: Everything Sales Pages

From designing the DIY sales page elements – think buy now buttons, product badges, headlines, subheadlines, section dividers, testimonial boxes and more – all the way down to crafting sales page copy–from headlines to drool-worthy bullet points to calls-to-action and more, this week we’re teaching you how to get more sales. Period.


  • Learn how to use bevels, strokes, gradients, and drop shadows to transform a button from a flat, boring rectangle into one that demands to be clicked!
  • Learn how to squeeze tons of information into a small 250×250 badge and how to make it stand out above the rest of those badges out there.
  • Learn how to properly use headlines, subheadlines, and section dividers to provide easy scanning to your sales page.
  • Create amazing, custom testimonial boxes. (Hint: the ones from the Photoshop shapes are done and done again.)
  • Learn how to call-out properly without distracting from the content.
  • Includes templates!


  • A play by play of the most important copy elements your sales page has to have – and in what order to write them to make your job easier, make your copy stronger, and actually enjoy the process
  • The #1 thing you need to know about sales page copy before you write anything
  • Headlines – you know they’re important, but you cringe just thinking about them. We’ll show you a formula for making headline writing WAY, WAY easier – and still come out with better headlines than anyone around. Fact.
  • The other elements of your sales page – what you need to get the job done. (With job being defined as converting the prospect into a customer–whether they pick up the phone, push a button, email you or do something else.)

Week 5: Tie It All Together

Making PDFs, business cards, and all other marketing materials look (and sound) pro. From eBook covers and keeping brand cohesiveness with your designs, to writing hooks and the most tempting of teaser copy, nothing about you will be plain Jane – or John – ever again.


  • How to create amazing headline structures with only a few simple steps
  • Learn how to properly utilize the space on a business card to say what needs to be said without being cluttered.
  • Learn the basics of preparing a document for print. (Spoiler Alert: RGB is for web; CMYK is for print.)
  • Learn about the above jargon (RGB, CMYK) so that you can totally school your friends on how much you know about design.
  • Create headers for your documents that will look professional and catchy
  • Create covers that will have people clamoring to read your eBook
  • Use your cohesive brand to add a personal touch to every single document you send out
  • Includes templates!


  • What teaser copy is and when you need it
  • The secrets to coming up with a catchy hook that will not only get their attention, but elevate what you’re selling, make it feel fresh, and cause insta-desire
  • The step-by-step, plug-n-play process for taking the hook idea, and turning it onto a paragraph of teaser copy that you can use to promote yourself everywhere
  • How to write and deliver an attention-grabbing elevator pitch

Week 6: Social Media Madness

Designing professional-looking Twitter backgrounds and Facebook cover images, and learning how to write effective profiles (read: ones that get clicked, and lead to more business) and social media updates. Let’s get ‘em talking.


  • How to create a cohesive brand across all your channels
  • How to make a unique and interesting Twitter background that demands followers the second they get to your page
  • How to create a Facebook cover image that isn’t cut off by that pesky avatar and says everything people need to know about what you’re about
  • Includes templates!


  • How to come up with just the right ingredients for being compelling with a few short words and sentences.
  • The one thing you should never say on your social media profiles
  • The one thing you must say if you want to get followers
  • Putting it all together + knocking it out of the park

BONUS WEEK: Choose Your Own Brandgasm!

Originally, Brandgasm was just going to be a six-week course, but for this first group of amazing students (that’s you!) we’re adding a seventh bonus week, filled entirely with the content that YOU most want to learn. During the pre-course preparation period you’ll have a chance to share all of your burning design & copywriting desires with us, and then we’ll build an entire week’s curriculum around the most popular requests. Hint: This might just be the most valuable week in Brandgasm 101!